Well maybe not what you think because of the headline. this is not about bubble 2.0 or similar gebabbel, this is just about the fact the the term itself is creating a whole world on its own, even offline. like pixelgraphics: web 2.0 logo, web 2.0 palette, web 2.0 layout, web 2.0 tab, web 2.0 buttons, web 2.0 badge, web 2.0 shiny floor effect, web 2.0… . Sweet, isn’t it?